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Get an Instant Body Makeover with Booty Pop
Man's obsession with bootylicious butts dates back to caveman times, when the buttocks were the primary body part for sexual attraction. In the 19th century, the bustle was used in fashion to accentuate the bottom. In the 1950s, curvaceous movie stars like Marilyn Monroe and Jane Russell were all the rage. Today, we have J-Lo in the same role. So for women on the flatter end of the spectrum, attaining a rounder derrière is almost an obsession.
Sadly, you can climb the Stairmaster to the height of the Empire State Building and squat until you are weak in the knees but alas, your rear end will likely still be as flat as a pancake. So what's a girl to do to fill out her jeans? The answer lies in the miraculous Booty Pop panties. Padded with lightweight seamless foam for a natural look and comfortable feel under any type of clothing, Booty Pop panties will make you "go from flat to fab in seconds."
The Booty Pop panties were created by PBS Television Producer, Susan Bloomstone and former Fashion Director, Lisa Reisler; two college friends who soon became self-made entrepreneurs. The idea for the panties was hatched after Bloomstone read a New York Times article about the increase in people opting for buttock implant surgery to round out their rear ends. Thinking there had to be a safer alternative, the two came up with the concept for Booty Pop and the fun, flirty marketing campaign to promote their product.
Reisler and Bloomstone developed a candy-themed marketing campaign where the panties' colors were named after flavors: Licorice (black), Grape (purple), Cherry (pink) and Caramel (nude). The sizing was also similarly named: Sweet (small), Sweeter (medium), Sweetest (large) and Super Sweet (extra large).As far as the actual product goes, Booty Pop adds lift, accentuates curves, and delivers a rounder, sexier booty in the same way a padded bra enhances your bust. Women looking to enhance their assets will find Booty Pop panties to be comfortable enough to wear every day.
They are made of 95% cotton and 5% spandex with non-removable foam padding in the seat. The crotch is 100% cotton and they are machine washable. Better still, the Booty Pop Panty is an attractive pair of underwear. It has a flattering, sexy cut and does not remotely look like the "granny pants" you would expect from a butt-enhancing pair of undies.The Booty Pop panty made its retail debut at Kitson, a high-end Los Angeles boutique that has heavy celebrity clientele. Almost instantly, the line was a hit with customers and the underwear was flying off the shelves.
Media coverage then came pouring in for the brand. CNN's the Big Idea With Donnie Deutsche was the first national show to offer support with advertising guru Deutsche himself proclaiming Booty Pop "…the greatest name of all time." Soon after, the panties were featured on Entertainment Tonight's "Must Have" List, The Tonight Show with Jay Leno, The Today Show, Martha Stewart Living and on Live with Regis and Kelly, where co-host Kelly Ripa proudly proclaimed, "I may never take these off!" Booty Pop has also been featured in many national magazines like Life & Style, Self,
In Touch and Seventeen. Realizing the potential the Booty Pop panties had for mainstream acceptance among flat-bottomed women everywhere, Reisler and Bloomstone teamed up with infomercial kings Fitness Quest Inc. for a national and international "As Seen on TV" television launch. Fitness Quest is the company that has brought consumers such products as Table-Mate, ShamWow, Total Gym and Gazelle. The panties will also be carried at all Bed Bath and Beyond stores. In the future Reisler and Bloomstone plan to expand the Booty Pop line beyond underwear to swim suits, sleepwear and jeans.
With both the media and fashion world bringing the full-bottom look back into vogue, women are more and more self-conscious of their rear views. Unfortunately, exercise can whittle your waist, eliminate flab and build muscle, but it will only do so much to round out a flat butt. So what's a girl to do to fill out her jeans? Good Morning America recently reported an increase in women opting for buttock enhancing surgery. This procedure costs upwards of $10,000 and can be extremely painful.
Why bother with the expense and discomfort when the Booty Pop panty is here to do the trick? Booty Pop is comfortable to wear and looks natural under clothes. It even feels natural to the touch. So if you constantly have to ask if your butt looks good in your jeans, maybe it's time to put an end to that question once and for all. Try Booty Pop and get your backside poppin'. Baby's got back, indeed!
About the Author
Omar Betancourt is a freelance writer who writes about a host of topics including fashion and specific products such as the Booty Pop.
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